Banana Fiber

 

Aman’s Pottery 

Home address – Vaishali extension , rz-33/- , new delhi 110045 

PGDAV (E)

Pari Dubey 

Roll Number – 22/2425

Ba programme 

5th Semester 

(GE : HRM)

Phone number – 9953717165 

email- pari22dubey@gmail.com

Aman’s pottery 

Background,

location :new Delhi

Aman’s pottery was established in around 19’0s in new Delhi , Dashrath Puri .

Now one can find it on roadside of Dashrath Puri metro station in southwest Delhi district with about 1000 dwellings .basically they have been practicing this from over centuries and is popularized for its creative skills , amazing handmade utensils etc, among resident as well as tourist .

Known for its lively quality of goods and services . the pottery is modest charming , family run shop 

This store provides handcrafted pottery and variety of pottery related services, has grown to be a valued community fixture. Even if it’s vital yet, nonetheless.

The quaint shop offer quality , unique ceramic piece ranging from functional kitchen ware to decorative art. It’s on roadside yet occupied by people around it . they offer blend of traditional craftmanship and contemporary design.  

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Market Analysis

THEY MOSTLY OFFER TO LOCAL RESIDENT AND TOURIST . MOST LIKELY TO UPPER MIDDLE-CLASS PEOPLE WHO HAVE GENIUN INTERST IN POTTERY USE TO BUY FROM HEE ALONG WITH TOURIST AND BECAUSE THERE IS ONLY ONE POTTERY SHOP IN OUR LOCALITY . THE SHOP FACES ZERO COMPETITION . HOWEVER, THEY STILL FOLLOW OLD MARKET TRADITIO MEANS , NO ONLINE BUSIESS, UPI OR HOME DELIVERY SERVICE FACILITIES .

THEY OFFER VARIETY OF PRODUCTS AT READONABLE PRICES WHICH FORCES PEOPLE TO ATTRACT TOWARD IT 

PRODUCT INCLUDING :-

FUNCTIONAL POTTERY :mugs, bowl, plates 

DECORATIVE ITEMS :vase , sculpture and tiles 

CUSTOM ORDER : personalized potter for special occasion 

Apart from this they believe in prima facie and , hence they communicate and build an effective relation with almost every resident of colony and also attend events to create more network .and that’s how they adverse their product

“Outdated yet economical” 

Future plans 

They are planning to adapt new techniques and provide new facilities such as adapting e- commerce , offer home delivery services , e payment etc. Hiring at least 2 persons for help (as a labor) and to be more conscious about environment . They are also planning to introduce new fascinating products such as toys etc. 

And to alter the shop name from “Girdhar’s Pottery” to “Aman’s Pottery” 

 Challenges 

Because of old techniques they are reducing their chances to build more network and faces economic downfall 

With rise of competition in online marketplace , hence the shop competes with local as well as global competition who offer similar product 

Also cost and availability of raw material for pottery can be inconsistent , impacting and production scheduled and lost .

Success factor 

The shop commitment to high quality product at very reasonable price , help the shop to attract individual to buy from their shop only .

All the active engagement with local community and attending event, helping them to create a more network and build a strong connection with them 

Thes factor helping them a lot in creating more money specially on festive season 

CONCLUSION 

the pottery shop has successfully establish through its dedication to craftmanship , community involvement and adaptability. Their focus on quality and e

ngagement with local culture have positioned it well for continued success and growth.

THANK YOU