P . G . D . A . V C O L L E G E E V E N I N G

Session: 2024 - 2025

Digital Empowerment Project On

Advertising Blog

Submitted by: Ansh Kejriwal

Semester Course: 1st B.A(Economics+English)

Roll No. 24/216

Submitted to: Mrs. Neelam Kapoor

Signature:  

INTRODUCTION

India isa land of diversity, not just in culture and traditionsbut also in itsvibrant marketplace. With the increasing emphasis on “vocal for local,” there’s a growing appreciation for local brands in India that offer unique products, promote sustainability, and celebrate Indian craftsmanship.

In recent years, local brands in India have gained significant traction, competing with international giants. This shift is driven by consumers’ desire for products that reflect their heritage, are sustainably produced, and support the local economy. The government’s push towards self-reliance has further fueled this trend, making “Made in India” a badge of honor.

Government Initiatives

The Indian government has launched several initiatives to promote local brands in India. Campaigns like “Make in India” and “Atmanirbhar Bharat” aim to boost domestic manufacturing and support local businesses. By providing incentives and creating a favorable business environment, these initiatives encourage the growth of local brands in India.

Local brands in India are not just businesses; they are the torchbearers of tradition, sustainability, and innovation. They reflect the country’s rich cultural heritage while adapting to modern needs. By choosing local brands, consumers can enjoy high-quality, unique products and contribute to the local economy and environmental sustainability. So next time you shop, think local, and explore the incredible offerings of local brands in India.

Bare Necessities advertising blog

Run by an all-women team, Bangalore-based Bare Necessities champions zero-waste lifestyle. Their range of handmade products includes bamboo toothbrushes, make-up removers, body scrubs, beeswax lip balms, and even natural, aerosol-free dry shampoo. Their spa bars and face washes will make you skip those salon trips too.

What Bear Necessities Do?

Bare Thoughts

Helping people transition to sustainable and zero waste lifestyles by providing high-quality and earth-friendly alternatives in innovative formats for their personal care and home care necessities.

As the festive season approaches, we all find ourselves eagerly waiting for celebrations, gifts and joy. Amidst all the excitement, let’s take a moment to reflect on the impact of our celebration on the environment. Embracing zero waste practices is a meaningful way to pay homage to the planet and the spirit of the festivities. Zero waste hasbecome a super ubiquitousconcept in current times and it is increasingly gaining traction.

As against this, it is super fascinating to see how Indian culture embodies zero waste principles. It is not just a modern concept that has come up in recent times, rather, it is a concept that has long been brewing in the fabric of our culture. It is deeply rooted in the Indian DNA through long term practices that are innately sustainable. From food practices to reusing containersto hand me

downs, these customs offer lessons in reducing waste, while preserving resources.

For starters, our culinary practices are designed to minimise food waste. Our food consumption patterns emphasises the usage of seasonal and local ingredients, which certainly ensures freshness of ingredients and reduces carbon footprint incurred on transportation. When it’s mango season, there’s a plethora of dishes using mango in its various forms incorporated into various food preparations. Raw mangos go into making pickles, curries and juices concentrates, while the fruit is consumed as a whole or in a curry too!

Zero waste is seamlessly woven into the fabric of Indian culture. This festive season, let us collectively work together to embrace long standing customs. The answer for many of the modern waste issues that we are facing lies in our roots and we can cultivate those to respect our resources and tradition. By incorporating these into our festive days and the days going forth, we can build a more sustainable way of life.

BARE NECESSITIES FLIPKART PARTNERSHIP

Flipkart's first ever virtual summit #SustainabilityActionSummit was conducted on the World Environment Day 2020, where 22 industry leaders from various fields came together to speak about topics from Sustainability, Climate Change, Circular Economy, Sustainable E- Commerce and more.

By working closely with Flipkart, we identified the importance of the World Environment Day to create a customized program that was vital for the achievement of goals set as part of Responsible Value Chain mission and vision as well.

Our collaboration further sensitized about Sustainability to their employees by:

Breaking down and building the topic up in a step-by-step manner.

What it means to be Sustainable and what in general 'Sustainability' means.

The series of 5 workshops that mirrored with the Flipkart's principles, that is emphasis on Sustainable E-Commerce and Packaging and more. Outline of the Interactive Sessions

. We looped in an expert (1 of 5 Botanical Illustrators in India) in the field who walked us through the importance of our flora and fauna in our environment and why our zero-waste and sustainable lifestyle is important to protect them.

. Our workshops were perfectly aligned with the panel discussions that took place at the virtual Sustainability summit, giving maximum exposure

to the topics by interacting with us with their queries and also with the speakers at the summit.

. Empowered the Flipkart team through this series of workshops to help them realize and be mindful of their habits in both professional and personal lives through practical and fun DIYs which gave them an hands-on experience.

Accidental Entrepreneur: How Sahar Mansoor Founded Bare Necessities

Sahar Mansoor is the Founder and CEO at Bare Necessities —a hub for zero-waste living in India. Sahar has been living a low impact lifestyle for the past 5 years. She has built Bare Necessities, a social enterprise that produces zero waste personal and lif estyle products. Sahar is also a Penguin Random House author of the book titled “Bare Necessities - How to lead a Zero Waste Life”

For her work in changing the narrative on waste in India, Sahar has been recognized by Google India as ‘The Most Inspiring Indian of the Year’.

A University of Cambridge alumna with a background in environmental policy, Sahar formerly worked at the World Health Organization in Geneva and SELCO Foundation on renewable energy projects.

Sahar is a Climate Reality Leader, a Climate Launchpad mentor and a Global Shaper at the World Economic Forum. Sahar has also appeared on Al Jazeera Stream and NDTV live news shows talking about plastic pollution

Addressing the problem

Back in 2010, a staggering 12 million metric tons of plastic waste entered the ocean, breaking down into harmful microplastics, which now infiltrate the stomachs of birds and sea creatures (which comes from products and packaging we use!)

By 2050, the oceans could harbour more plastic than fish

The urgency to address this issue becomes critical, with the production of waste outnumbering other environmental pollutants, including greenhouse gases

Everyday thousands of waste pickers segregate broken glass, sanitary napkins and needles all with their bare hands, making waste a social justice issue as much as an environmental issue

Eco-friendly Gifting

With products ranging from personal care, home care and lifestyle products - we’ve got a bundle for everyone with items they can truly use and cherish!

Birthdays, anniversaries, milestones, valentine's day, festivals, weddings and corporate gifting, we’ve got you covered.

We also offer personalisation and customisation services.

Our packaging is not only earth-friendly, but can be very easily repurposed into everyday necessities.

Handcrafted with high quality ingredients by our amazing women-run manufacturing team, by supporting Bare Necessities you are supporting a thriving community of local vendors and suppliers.

Educate the masses

From talks & workshops, sustainability consulting and online courses that break down the concepts around sustainability into easily digestible pieces

By raising awareness about zero waste and sustainable lifestyles, empowering our customers with actionable knowledge

Our three online courses are UNESCO Recognised as a Climate Action Resource and have over 120,000 enrolments.

We continue partnering with a large number of organisations and their CSR teams for their employee engagement and employee awareness programs through sustainability-themed employee workshops, and eco-friendly gifting for employees throughout the year; including our new employee welcome kits!

Our Impact

From 2016 till 2024, we have sold a total of 241, 805 sustainable products formulated using non-polluting ingredients packaged in zero waste material

From eco-friendly, zero waste gift bundles, to plant-based shampoo bars, cold-processed soaps, and compostable packaging, our goal is to always provide the daily necessities, in the most sustainable manner possible!

Our education initiative, Bare Learning has had a direct impact on 378,034 individuals and indirectly influenced 2,072,949 through markets, talks and workshops.

Our strong intent to change the narrative on waste in India and beyond, demonstrates that any indiv

idual can positively impact their community, through inspiring others to reduce waste and think consciously about their impact on the world.